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What are advanced options in promotions?

How to use advanced options in Planet promotions to precisely segment who sees each discount

Updated this week

Advanced options let you define exactly who a promotion applies to. They are available in the following presets:

  • Volume Discount

  • Bundle

  • BOGO

  • Order Discount

  • Automatic Gift

Available Options

  • Market: Choose the markets where the promotion will apply.

  • Customer is logged in: Apply the promotion based on whether the customer is logged in or not.

  • Customer tags: Select the tag(s) a customer must (or must not) have.

  • Total number of orders by the customer: Set the minimum number of past orders required to qualify.

  • Total amount spent by the customer: Set a minimum total spend for the promotion to apply.

  • Product is a subscription: Choose whether the promotion applies to subscription products.

Benefits of Using Advanced Options

Advanced options don’t just help you limit a promotion’s scope, they allow you to do it strategically. Here’s why using them can make a big difference:

  • More precise targeting: Reach the right audience based on behavior or profile.

  • Higher conversion rates: Show relevant discounts only to those most likely to buy.

  • Increased average order value: Motivate loyal or high-spending customers to spend even more.

  • Strategic promotions: Control where and to whom your discounts apply—by market, customer type, or scenario.

  • Margin optimization: Avoid offering discounts indiscriminately and protect your profitability.

  • Smart loyalty: Create personalized campaigns to reward returning or high-value customers.



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