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What are advanced options in promotions?

How to use advanced options in Planet promotions to precisely segment who sees each discount

Updated over 3 weeks ago

Advanced options let you define exactly who a promotion applies to. They are available in the following presets:

  • Volume Discount

  • Bundle

  • BOGO

  • Order Discount

  • Automatic Gift

Available Options

  • Market: Choose the markets where the promotion will apply.

  • Customer is logged in: Apply the promotion based on whether the customer is logged in or not.

  • Customer tags: Select the tag(s) a customer must (or must not) have.

  • Total number of orders by the customer: Set the minimum number of past orders required to qualify.

  • Total amount spent by the customer: Set a minimum total spend for the promotion to apply.

  • Product is a subscription: Choose whether the promotion applies to subscription products.

Benefits of Using Advanced Options

Advanced options don’t just help you limit a promotion’s scope, they allow you to do it strategically. Here’s why using them can make a big difference:

  • More precise targeting: Reach the right audience based on behavior or profile.

  • Higher conversion rates: Show relevant discounts only to those most likely to buy.

  • Increased average order value: Motivate loyal or high-spending customers to spend even more.

  • Strategic promotions: Control where and to whom your discounts apply—by market, customer type, or scenario.

  • Margin optimization: Avoid offering discounts indiscriminately and protect your profitability.

  • Smart loyalty: Create personalized campaigns to reward returning or high-value customers.



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